A survey of university presses on selling books directly from their Web sites shows that for most presses, sales hover around 1% of total volume, but a concerted effort to improve Web marketing could increase that figure to 3% or perhaps even more.
There will never be a “Netflix for books” if by that term one means a comprehensive collection. Book aggregations must serve the overarching needs of the publisher to generate revenue and are thus best viewed as simply one channel among many.
As university presses become more involved with D2C marketing, they are going to confront the need for clearly articulated privacy policies. The time to put those policies in place is now.
Publishers are always said to be slow-moving, but the pace of development at the CHORUS organization belies that.
While we usually think of innovators as visionaries with big ideas that challenge the very assumptions of the way we conduct our lives, many innovations seem to happen almost by accident. The challenge is how to make these accidents occur more often and to benefit from them.
Social media presents a new set of marketing opportunities for publishers, the most important of which is a new paradigm for thinking about the world of digital media, which now is the world of the social stream instead of the world of cyberspace.
The Journal of Cultural Anthropology is now becoming open access. This points to one path a professional society can follow if it cannot derive significant income from library sales or if its membership is more interested in wider dissemination of material than the uses income from journals can be put to.
A recent research report from Simba Information analyzes the market for publications in the social sciences and humanities.
Amazon is now the most important participant in the business of scholarly books, but it faces few threats. This post hypothesizes about where challenges to Amazon could come from.
Some predictions about the future of scholarly publishing, which acknowledges the continuing central role of the major STM publishers.
This is an announcement of a university press research project, which includes a link to a survey we hope every book publisher will fill out. The project is sponsored by the Andrew W. Mellon Foundation. The focus is on how university presses can sell books, both print and digital, directly from their Web sites. The project report will cover current practices and recommend courses of action.
Although Jeffrey Beall has done us all a good service by coming up with his list of predatory publishers, his arguments against open access publishing have become shrill and reveal that he is expressing a political viewpoint that obscures the many gradations of opinion concerning scholarly publishing.
The five stages of book publishing outlined here describe the arc as publishers move from the traditional model (where print books were sold mostly in bookstores and to libraries) through a range of developments using online media, culminating in new forms of subscription marketing.
PLoS has an interesting opportunity before it to push its most robust service, PLoS ONE, very aggressively for growth. PLoS can do this by lowering the cost of publishing fees, which would make it increasingly hard for other publishers to match them for a Gold OA service. This could result in PLoS ONE becoming the default OA publishing option for all STM publishing.
Gold open access publishing has proved to be successful, but it has certain limitations. This essay probes what those limitations are, but it argues that OA’s limitations do not outweigh its strengths. Gold OA most usefully coexists with traditional publishing models.