What We Got Wrong About Books

Lack of information about how books are actually used has resulted in a set of actions that don’t make solid economic sense. Now that more end-user information is becoming available, the book business is likely to adjust its practices.

Walk Like an Egyptian: A Conversation with Nigel Fletcher Jones, Director of the American University in Cairo Press

As North American university presses struggle with identity, and seek to redefine their place in the publishing ecosystem, it is worth exploring the activities, and outlook of the American University in Cairo Press through the eyes of its Director, Nigel Fletcher Jones. What can we learn from this publisher, who has ambition, optimism, and a recent track record of significant growth?

Big Sister: Some Beneficial Aspects of Collecting User Data

The collection of end-user data is going to become more important for all publishers and may serve to describe those publishers that will be most successful in the coming years. Although data-collection is often thought to be a malignant instance of “Big Brotherism,” it may in fact be benign when implemented thoughtfully.