The Fall and Rise of Market Segmentation
Recent court rulings concerning copyright have put an end to traditional market segmentation practices, but new forms of segmentation will arise based on the analysis of data about individuals.
Recent court rulings concerning copyright have put an end to traditional market segmentation practices, but new forms of segmentation will arise based on the analysis of data about individuals.
A new book for scholarly publishers updates a classic, and shows just how diverse, interesting, and promising scholarly publishing has become.
Digital publishing continues to borrow its shape from its predecessors in print. Truly creative individuals are necessary to work with new media on their own terms.
Edwin Mellen Press drops one of its suits, but does so in a bizarre way, raising more questions.
While many technologists continue to demand a publishing revolution, the precepts of such a revolution are already incorporated into the strategic thinking of most publishing companies. To further the adoption of more digital practices, what is needed are practical solutions that are expressed in dollars and cents.
Rediscovering the master of suspense and a superb writer again brings immersive joy to this reader.
Bookish is a new online bookstore and discovery service. It is a joint venture of three publishers and presents a useful model for what scholarly publishers could do in building their own online bookstore.
A librarian writes a blog post critical of a publisher. Publisher sues librarian and his current institution. It’s a case that bears watching in this age of heightened communication combined with academic freedom.
A new publishing ecosystem is emerging that includes among its participants O’Reilly Media, Pearson, Safari Books, Barnes & Noble, Microsoft, and Liberty Media. This new ecosystem may come to challenge the proprietary ebook networks of Amazon and Apple.
The results from a recent survey on book discovery and purchasing are now available. Print is declining, but still an essential component of the business.
Is print dead, or just demoted? This video shows that it, and its advocates, won’t go down without a fight.
A low-priced tablet computer from India might have the potential to change the game for many. Are we ready for a potential rapid and system-wide disruption?
The New York Times is now publishing short e-books, another step down the path to monetizing content directly instead of through the sale of advertising.
Once again, the Chefs list their favorite books read this year — everything from Presidents to statisticians to cancer to owl soup. Enjoy!
A call to participate in a survey on how books are discovered and ultimately purchased. The survey is being conducted in cooperation with O’Reilly Media.