Ethnography: A Scientist Discovers the Value of the Social Sciences

What do we mean by ethnographic research? In essence we are talking about a rich, multi-factorial descriptive approach. While quantitative research uses pre-existing categories in its analysis, qualitative research is open to new ways of categorizing data. We take a look at how we can use this technique to delve into the subtleties of online user behavior – a must for publishers and societies involved in new product development

The Ubiquitous Bookstore

There is much discussion now about creating new online bookstores, especially for academic publishers. Some of these discussions, however, are not aligned with overarching trends on the Internet and risk creating something that appears to be out of date the moment it is launched.

Guest Post: Karin Wulf on Open Access and Historical Scholarship

As we consider the future of scholarly publishing generally and of open access in particular, we need to keep in mind the deep differences between the humanities and the applied sciences when it comes to both the production and the consumption of scholarship–and the implications of those differences for new dissemination models.