The Network Model of Publishing

One of the unanticipated consequences of the introduction of digital media to scholarly publishing is that publishing properties increasingly are organized into networks, with one property pointing to another for the benefit of all. This essay describes the network publishing model and comments on some of a network’s characteristics and economic opportunities.

The Terrible Burden of a Prestigious Brand

While all publishers like to have a strong brand, some brands are so prestigious that they actually serve to paralyze the managements responsible for them, making it impossible to introduce innovations and to develop the business. Vast bureaucracies arrive whose purpose is not to develop the business but to protect the vaunted brand. This is a management problem, not a marketing one, but it can stymie a publisher from pursuing a progressive agenda.

Mr. Market is a Brilliant Editor

Of the many ways to measure the quality of a publication, one that is often overlooked are the workings of the marketplace itself. Purchases for published material is made in large part on the basis of the quality of that material, making the marketplace something of an editor of genius. This mechanism incorporates all other metrics, from impact factor to altmetrics. Unfortunately, the marketplace is not free to exercise its judgment when many participants seek dominant and even monopolistic control.

People Make the Difference: Steering a Start-up to Success

A panel at the Charleston conference featured three CEOs of start-ups, who shared their experiences in creating and running a completely new organization. All of these companies are computationally sophisticated, so advanced technologically that it is hard to image established companies taking on their challenges. Another common theme is the importance of hiring and retaining the very best people, a matter in which start-up CEOs tend to be obsessive.

Notes on Publishing in an Emerging Economy

Well-intended government policy in an Eastern European nation is having unexpected results on school publishing, some of which are the precise opposite of what policymakers had hoped for. The problem is that those who draft policy have little imagination about how new programs will be taken up–and altered–in the marketplace.