More Viewers Watching More Ads — The Lessons of the DVR Paradox
DVRs increase viewership and engagement with advertising. Will we be able to recognize the equivalents in our industry when they arrive? Are some here already?
DVRs increase viewership and engagement with advertising. Will we be able to recognize the equivalents in our industry when they arrive? Are some here already?
Are user rating systems a good way of measuring the quality of an author’s research? More and more websites are abandoning 5-star rating systems as the results they give are deeply flawed. PLoS’ approach will probably suffer the same problems.
Complaints against Google miss the point — it’s the Google Era, and publishers who work well with this major upstart have plenty to look forward to.
A mixture of traditional and new that is effective, simple, and rather astounding.
Discussion forums built around academic journal articles haven’t seen much usage from readers. Lessons learned from the behavior of sports fans may provide some insight into the reasons why.
In a set of disruptive moves that may be unmatched, Google is positioning itself to simultaneously compete effectively in smartphones, GPS, geo-ads, and operating systems, all based on a “less than free” pricing model.
Two new analyses — one in Cell, and one of a bit of source material from another post — suggest scientists are pretty likely to use social networks and social media.
Economic statistics don’t measure science or training well. Our fields are being hurt inordinately, but the damage isn’t being measured. What will it mean long-term?
Google Wave is a cacophony of functionality that doesn’t even try to reveal its value or purpose to the user. You have to be determined to use Google Wave in order to make it work for you.
The NIH spends $12.2 million funding a social network for scientists. Is this any more likely to succeed than all the other recent failures?
Stumbling across an early review of the first Mac shows how far we’ve come.
When an outsider looks in, the opportunities in the changing media landscape become crystal clear. Craig Newmark, founder of Craigslist, recently gazed into the publishing house and has plenty of great observations.
We’re accustomed to a digital world of asynchrony. But as bandwidth becomes the norm and communication becomes more real-time, can we design the human-centric systems to buffer the effects?
Mary Meeker from Morgan Stanley presents her Internet and economic trends for the sixth year, and it’s another tour de force.
Publishers are seeking new markets by finding ways to bypass libraries and selling directly to end-users. Do we need new approaches here?