Short Stories and Comics: Niche Markets with Core Lessons for STM Publishers

The failure of the traditional music industry has become the standard cautionary tale for content industries adapting to a digital era. But for scholarly publishers, many factors make the music industry a poor comparison. We have more in common with smaller niche markets. Watching their electronic experimentation and new business models may be more informative as we seek new strategies for presenting and selling content.

Why the iPad Marks the End of Price Controls for eBooks—and Why Publishers Have Lost

Publishers may have won the pricing war, but the real struggle is now on for users’ attention. Because the iPad is not a dedicated e-book reader there are, unfortunately, many things that users can do with the device other than read books. Unlike the Kindle, where publishers have the device all to themselves iPad users will be able to surf the Web, play games, watch movies, view their photo collections, listen to music, watch TV, send e-mail, work on a presentation, or access over one hundred thousand applications that do any number of distracting things.