Find out how Ripeta, ResearchFish, Publons, Morressier, Quartzy, Zanran, Quertle, Citavi, Writefull, Gigantum and Kudos got their names.
Revisiting Joe Esposito’s 2010 post on the role publishers’ brands play in purchasing decisions.
The name of a journal extends far beyond what it publishes. United brands (Nature, JAMA, Cell, Science, IEEE, PLoS) create powerful signals in the marketplace. They can also be overextended.
At Cornell University, you can rent a bicycle from the circulation desk. Should the library be peddling a different brand?
(Editor’s Note: Published just over a year ago, this post helped people from outside publishing houses understand some fundamentals of brand management and quality proxies. It’s as clearly written as anything you’ll ever see, and a gem from the archive.) […]