The facts and context for e-reading show strong trends of demand and expectations.
Established publishers don’t have the luxury of start-ups of ignoring existing operations, which makes it harder to fully engage with the Web. But an established brand can help create an extended marketing network.
Books take the shape of their containers, and the containers in turn shape the kinds of books we create. The new ebook containers have different affordances, which must be studied to develop a successful ebook program.