The failure of the traditional music industry has become the standard cautionary tale for content industries adapting to a digital era. But for scholarly publishers, many factors make the music industry a poor comparison. We have more in common with smaller niche markets. Watching their electronic experimentation and new business models may be more informative as we seek new strategies for presenting and selling content.
Publishers can now shovel from two sources: print and online. Will they shovel again when migrating to the tablet? Or will they think anew?