Managing Two Companies at the Same Time

Many CEOs of publishing companies find themselves having to manage two companies: the established company and an in-house start-up that is designed to participate in a new paradigm based on digital media. Organizationally this is a very difficult situation to be in, but it is essential if a company is going to persist in the years ahead.

The Digital Publishing Revolution Is Over

While many technologists continue to demand a publishing revolution, the precepts of such a revolution are already incorporated into the strategic thinking of most publishing companies. To further the adoption of more digital practices, what is needed are practical solutions that are expressed in dollars and cents.