A collaborative venture between Oxford University Press and the University of Utah’s J. Willard Marriott Library exemplifies a new approach to library publishing, one that could be replicated elsewhere with relative ease and that offers potentially huge benefits to scholarship.
This is a slide presentation on freemium marketing, which was delivered at the 2013 SSP conference. The key argument is that freemium marketing is a form of product sampling, which must be integrated into the overall marketing plan.
PeerJ has the potential to create a divergent path to OA publishing, but its business model isn’t clear. As a service company, there are intangibles it needs to get right in the meantime.
The companies behind social networks and media are running into conflicts with their users as they try to generate revenue from their services. Recent moves by Google, Facebook and AT&T are all sparking controversy as each encounters opposition to their business models from their customers.