Jill Lepore’s dismissal of Clayton Christensen misses the point. Disruptive technology and Christensen’s method of identifying it are very real elements of the marketplace, though the truth of this is often obscured by some of the silly advocates of disruption.
When we hear “disruption” invoked, we think it’s about technology and innovation. What if there are other types of disruption? What if there isn’t a market demanding change, but others demanding disruption?