Looking to the Future of Narrative

The novelist Iain Pears has produce a book on an interactive app, noting that his work had come up against the limitations of the printed page. What are the implications of experiments in narrative form for other kinds of publishing?

Interstitial Publishing

Interstitial publishing, when paired with interstitial reading, is a new form of publishing that aims to take advantage of what previously was viewed as lost time in between primary events during the day. Interstitial publishing seeks ways to create new users by creating content expressly for those brief moments, which heretofore went unexploited for productive aims.