Identity Crisis — Does Print Need to Die for Online to Flourish?
The bias against printing has a technological basis and some business rationale, but are we underserving our role as “content marketers” by shutting down this option out of hand?
The bias against printing has a technological basis and some business rationale, but are we underserving our role as “content marketers” by shutting down this option out of hand?
Does the rise of altmetrics mean a shift in the journal publishing landscape where marketing and publicity efforts surrounding articles take precedence?
Webinars can serve many roles — B2B, B2C, promotion, education. As they proliferate, the special mix of work and benefit webinars represent will come under scrutiny, and your ability to plan well to grow in this area may be tested.
This is a slide presentation on freemium marketing, which was delivered at the 2013 SSP conference. The key argument is that freemium marketing is a form of product sampling, which must be integrated into the overall marketing plan.
In this special SSP Annual Meeting edition of the Scholarly Kitchen podcast, Stewart Wills sits down with Tim O’Reilly of O’Reilly Media — and keynote speaker — to discuss favorite books, creating value, and the importance of diversifying your business.
A common marketing cliche turns out to be empty of anything but rhetorical power when examined more carefully.
While your sales reps are doing a great job overall, here are six mistakes that can creep into their interactions with buyers.
I’m pleased to welcome our newest Chef, Alice Meadows of Wiley. Alice heads up Wiley’s society relations team, supporting more than 800 scholarly and STM organizations for which Wiley publishes. She has a marketing background, and founded a small business […]
There are many new companies seeking to disrupt the college textbook model. Here is a taxonomy of the strategies, with some comments on the likelihood of their being adopted.
This week, we revisit the power of persuasion, and wonder out loud if perhaps publishers suffer from traits that hold back engagement.
A clever marketing video from the American Institute of Physics and their UniPHY initiative.
One year later, Twitter’s business services plans seem to be rolling out.
In less than a minute, essential advice for survival today and success tomorrow.
How much work is it to run a blog? After 18 months, I think I finally have enough experience to share some insights.