Guest Post — Six Things Your Marketing Colleagues Wish You Knew
Industry pros offer a marketing manifesto of sorts, to help our non-marketing colleagues see behind the curtain and understand how to best leverage these critical team members.
The Chicken or Egg Problem — Should Publishers Mandate Graphical Abstracts or Let Authors Lead the Way?
If we want to broaden the audience base for research outputs, then authors need to explore more visual formats for readers to consume. The graphical abstract is one such format.
Marketing and the Origins of Food Names
Where do common food names come from, and how does changing the name of a food reflect marketing and sales?
Guest Post — New Directions Seminar: Reverse Roundtables Kept the Post-Lunch Conversations Going!
What are the new directions in scholarly publishing? Check out the unique “reverse roundtable” discussions at SSP’s New Directions seminar!
Guest Post — Scholarly Social: Findings from the SSP Social Media Survey
Results from the SSP survey on the changing nature of social media use by publishers, research societies, libraries, vendors, and others in our community.
Ask the Community: How are you using Social Media in 2023?
Social media is changing — as we all reconsider our approaches and channels, we asked the community to weigh in with their response to the question, “How has your / your organization’s approach to social media changed in the last year?”
Worth the Time? A Critical Look at the Value of Twitter for Journals
With yet another stumble from Twitter/X, Angela Cochran looks at the numbers and asks whether all the efforts journals have put into building and maintaining journal Twitter accounts have been worth it.
Guest Post — Towards Global Equity for Open Access Books
The Directory of Open Access Books (DOAB) is celebrating its 10-year anniversary, a great opportunity to reflect on how far we have come with open infrastructures for the distribution and discoverability of open access books (monographs, edited collections, and other long-form publications).
SSP’s Early Career Development Podcast Episode 11: Industry Primer– Marketing in the Scholarly Publishing Landscape
This episode of SSP’s Early Career Development Podcast serves as a primer on the marketing role within scholarly publishing- what marketing professionals do, how they amplify the customer voice through products and services, and the various contexts and conversations this work can happen within.
Guest Post — Bringing Diverse Perspectives into Scholarly Marketing and Communications: Calls to Action towards Global Outreach for Global Change Part 1
COVID-19 and the anti-racist movement are driving publishers to respond to and engage with readers in new and innovative ways but will these continue? This two-part guest post by Kasia Repeta features calls to action from across the publishing community.
What’s in a Name? The Stories Behind Some Scholarly Publishing Brand Names
Find out how Ripeta, ResearchFish, Publons, Morressier, Quartzy, Zanran, Quertle, Citavi, Writefull, Gigantum and Kudos got their names.
Ask The Chefs: Where Is The Balance Between Security, Authentication, Marketing, and Privacy?
How much privacy are you willing to relinquish for convenience? How much effort are you willing to expend for security? This month we asked the chefs: Where Is The Balance Between Security, Authentication, Marketing, and Privacy?
Annual Reports — What Do They Actually Tell Us?
Annual reports from publishing organizations always have a marketing slant, even when they are required filings with governmental bodies. But some are more marketing-oriented than others, and should not be mistaken for transparency, but rather tend toward rationalization. eLife’s recent report, challenging others to be as transparent, is itself opaque and purposeful.
Selling to Libraries vs. Selling to Users
On an academic campus, the consumer of licensed scholarly information products is usually not the buyer and does not make purchasing decisions. If your sales reps aren’t careful about respecting that distinction, they can get themselves into hot water fast.
Guest Post: Kent Anderson UPDATED — 96 Things Publishers Do (2016 Edition)
Kent Anderson returns to update his essential list of just what it is that publishers do.