Guest Post — Scholarly Social: Findings from the SSP Social Media Survey
Results from the SSP survey on the changing nature of social media use by publishers, research societies, libraries, vendors, and others in our community.
Ask the Community: How are you using Social Media in 2023?
Social media is changing — as we all reconsider our approaches and channels, we asked the community to weigh in with their response to the question, “How has your / your organization’s approach to social media changed in the last year?”
Worth the Time? A Critical Look at the Value of Twitter for Journals
With yet another stumble from Twitter/X, Angela Cochran looks at the numbers and asks whether all the efforts journals have put into building and maintaining journal Twitter accounts have been worth it.
Guest Post — Towards Global Equity for Open Access Books
The Directory of Open Access Books (DOAB) is celebrating its 10-year anniversary, a great opportunity to reflect on how far we have come with open infrastructures for the distribution and discoverability of open access books (monographs, edited collections, and other long-form publications).
SSP’s Early Career Development Podcast Episode 11: Industry Primer– Marketing in the Scholarly Publishing Landscape
This episode of SSP’s Early Career Development Podcast serves as a primer on the marketing role within scholarly publishing- what marketing professionals do, how they amplify the customer voice through products and services, and the various contexts and conversations this work can happen within.
Guest Post — Bringing Diverse Perspectives into Scholarly Marketing and Communications: Calls to Action towards Global Outreach for Global Change Part 1
COVID-19 and the anti-racist movement are driving publishers to respond to and engage with readers in new and innovative ways but will these continue? This two-part guest post by Kasia Repeta features calls to action from across the publishing community.
What’s in a Name? The Stories Behind Some Scholarly Publishing Brand Names
Find out how Ripeta, ResearchFish, Publons, Morressier, Quartzy, Zanran, Quertle, Citavi, Writefull, Gigantum and Kudos got their names.
Ask The Chefs: Where Is The Balance Between Security, Authentication, Marketing, and Privacy?
How much privacy are you willing to relinquish for convenience? How much effort are you willing to expend for security? This month we asked the chefs: Where Is The Balance Between Security, Authentication, Marketing, and Privacy?
Annual Reports — What Do They Actually Tell Us?
Annual reports from publishing organizations always have a marketing slant, even when they are required filings with governmental bodies. But some are more marketing-oriented than others, and should not be mistaken for transparency, but rather tend toward rationalization. eLife’s recent report, challenging others to be as transparent, is itself opaque and purposeful.
Selling to Libraries vs. Selling to Users
On an academic campus, the consumer of licensed scholarly information products is usually not the buyer and does not make purchasing decisions. If your sales reps aren’t careful about respecting that distinction, they can get themselves into hot water fast.
Guest Post: Kent Anderson UPDATED — 96 Things Publishers Do (2016 Edition)
Kent Anderson returns to update his essential list of just what it is that publishers do.
Strip Off, Jump In, Splash Out – How to Swim in Content Marketing Waters
Everybody’s doing content marketing well – except publishers, who too often confuse it with marketing content. Charlie Rapple shares thoughts on getting it right.
Maximizing the Impact of Research – An Interview with Deborah Hardoon of Oxfam
Demonstrating the value of scholarly research is increasingly critical to academic success. This interview with Oxfam’s Deborah Hardoon shows that there’s much we can learn from organizations outside of academia about maximizing research impact .
The New Cluetrain — A Barometer for What Has Changed in the Last 15 Years
Fifteen years later, the authors of the “Cluetrain Manifesto” attempt a relevant update, with 112 new “clues.” Yet, they miss the biggest clue of all — the Internet is no longer sacred and its users know it.
Stick to Your Ribs: Back to School: Rethinking the Textbook
Revisiting Joe Esposito’s 2011 post on the challenges and the strategies for moving textbooks into the digital era.