Given the pace of technological change, new sources of professional information and community, the increasing competition for attention, shifting demographics, and an uncertain economy, an effective strategy is more important than ever. While most commercial organizations have developed strategic frameworks, and many now have leadership roles dedicated to strategy, not-for-profit organizations tend to focus less on these activities. While some of this “strategy gap” may be due to relative resource scarcity and its associated time pressures , there are also structural and governance issues at play, particularly in the case of professional associations. These challenges are not insurmountable, however. Professional associations can close the strategy gap by incorporating this series of steps into their strategy development and implementation processes.
Universities should seek to retain control of their copyrights and develop mechanisms to monetize them to ensure the financial health of the institutions. This is a proposal that sides neither with open access advocates nor with the interests of commercial organizations.
In a business environment characterized by risks, upstart innovations, and even contempt for the law, publishers have to ward off threats the old-fashioned way, by out-innovating their rivals and preempting new services.
The collapse of Borders should be a wake-up call to publishers that assume that the core infrastructure of their legacy businesses will always be there to provide essential services.
The university press world is well established, but it is worth considering how one would go about a new press today. The key is not to do what the established presses do already, and do very well.
Books take the shape of their containers, and the containers in turn shape the kinds of books we create. The new ebook containers have different affordances, which must be studied to develop a successful ebook program.
Publishers today fall into 3 broad categories when discussing the role of digital media, and these categories almost have the outlines of political parties. But which party is equipped to lead?