Identity Crisis — Does Print Need to Die for Online to Flourish?
The bias against printing has a technological basis and some business rationale, but are we underserving our role as “content marketers” by shutting down this option out of hand?
The bias against printing has a technological basis and some business rationale, but are we underserving our role as “content marketers” by shutting down this option out of hand?
This week, we revisit the power of persuasion, and wonder out loud if perhaps publishers suffer from traits that hold back engagement.