William Park on the potential for publishers from the untapped $1-2 billion opportunity within the small to medium sized enterprises (SME) market.
A study of how enriching keyword metadata improved sales of 4 publishers points to changes in how we should view marketing of books online.
On an academic campus, the consumer of licensed scholarly information products is usually not the buyer and does not make purchasing decisions. If your sales reps aren’t careful about respecting that distinction, they can get themselves into hot water fast.
In a follow-up to the six mistakes sales reps make, here’s a list of six mistakes library staff can make. It’s a sobering comparison.
While your sales reps are doing a great job overall, here are six mistakes that can creep into their interactions with buyers.