AI-driven zero-click search is widening the gap between visibility and usage, threatening publisher revenue, research integrity, and trust. How should we respond?
As with previous shifts in content discovery, today’s winners will be those who understand the strengths and limits of AI search, and design systems that let researchers move fluidly between precision and synthesis.
As the search and user behavior landscapes undergo dramatic evolutions, marketers and others are left to wonder what SEO means for publishers now.
The outer ring of citation remains a point of vulnerability for quality proxies, as does reducing complex things to simple lists or numbers. When will we learn?