Stick to Your Ribs: Can the Creativity of Social Persuasion Cure "Corporate Asperger's Syndrome"?
This week, we revisit the power of persuasion, and wonder out loud if perhaps publishers suffer from traits that hold back engagement.
Can the Creativity of Social Persuasion Cure “Corporate Asperger’s Syndrome”?
When we lose track of the social role of our materials, we miss opportunities to accomplish our goals in refreshing ways.