Joseph Esposito

I am a management consultant working primarily in the world of digital media, software, and publishing. My clients include both for-profits and not-for-profits. A good deal of my activity concerns research publishing, especially when the matter at issue has to do with the migration to digital services from a print background. Prior to setting up my consulting business, I served as CEO of three companies (Encyclopaedia Britannica, Tribal Voice, and SRI Consulting), all of which I led to successful exits. Typically I work on strategy issues, advising CEOs and Boards of Directors on direction; I also have managed a number of sticky turnarounds. Among other things, I have been the recipient of grants from the Mellon, MacArthur, and Hewlett Foundations, all concerning research into new aspects of publishing.
Joseph Esposito has written 203 posts for The Scholarly Kitchen

Revisiting Demand-driven Acquisitions

Following up on a report posted on the Scholarly Kitchen two years ago, this essay addresses some ways university presses can mitigate some of the effects that demand-driven acquisitions have on book sales. Continue reading

Stick To Your Ribs: What Does A Scientist Want?

Revisiting Joe Esposito’s post on the real world concerns of the research community. Although many people claim to know what scientists want, the author’s own ongoing survey has come up with results that are at odds with most conventional wisdom. This post summarizes those findings and identifies a near-universal view held by many scientists. Continue reading

Letter to a Change Agent

Organizations seeking change will often turn to an individual to bring about that change. The challenge for such a change agent is how to move the organization forward without breaking it. Continue reading

D2C Marketing Report Now Available

A research report on direct-to-consumer marketing is provided here. The study was first announced on the Scholarly Kitchen. The report includes a survey of current university press practices and recommendations for steps to take to improve performance. Continue reading

The Arms Race in Journals Publishing Heats Up

The competition among the largest journal publishers to acquire the rights to professional society publications is very keen. The bidding for these publications is likely to result in an alteration of strategy, whereby the bidding publishers seek to bind the societies more closely to them. Continue reading

Going to the Beach with a Public Intellectual

This year’s beach reading will be spent with books by public intellectuals. Unfortunately, writing for the general public is not valued within the academy, to the detriment of public education. Continue reading

The Virtue of Rumor and Groundless Speculation

There is a rumor, based on no or scant evidence, that Google is preparing to launch a platform for scholarly communications, which could threaten established STM publishers. A publisher should react to this by reviewing its own internal operations and value proposition. In particular, the role in certification should be strengthened. Continue reading

And the New Maxwell Perkins is . . . Google!

Google recently disclosed that they give Web sites higher ranking if they are encrypted. This is but one example of how Google serves as a gatekeeper of the Internet, making cultural decisions in the name of technological elegance. Continue reading

Some Practical Steps toward D2C Marketing

Although there are clear benefits to being a large publisher to engage in D2C sales, there are practical steps that even the smallest publishers can take. Here is a summary of some options. Continue reading

The Quest for the Perfect Vendor

There is no comprehensive solutions provider for academic book publishers today. The emergence of such a vendor could transform the academic book publishing world by inviting new entrants into the marketplace. Continue reading

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