The Scholarly Kitchen
Joseph Esposito
Putting Freemium Marketing into Context
This is a slide presentation on freemium marketing, which was delivered at the 2013 SSP conference. The key argument is that freemium marketing is a form of product sampling, which must be integrated into the overall marketing plan. Continue reading
Are University Presses Better off Now than They Were Four Years Ago?
The university press world is operating under circumstances that are somewhat tighter than they were even a few years ago. While most presses now publish ebooks, ebooks in themselves do not provide a strategic path to growth. Continue reading
The Personality of a Publisher
While we tend to think of publishing as an attempt to make objectively true comments about the quality of research, in fact publishing is driven by personality. Services that try to eliminate such personality are likely to see personality reassert itself in other ways. Continue reading
The Time Machine Investigates the First-sale Doctrine
The first-sale doctrine was a key component of the print world, but now many people want to extend this doctrine to digital media. Such a move would likely change the nature of content to make it less shareable. Continue reading
PLoS, Stakeholders, and Shareholders
PLoS has announced the departure of both its CEO and CFO, but has provided no explanation of what led to the management change. PLoS should explain the situation to all its shareholders. Continue reading
The Inexorable Path of the Professional Society Publisher
There is a predictable path for society publishers as they explore their options. Their programs may be under pressure today, leading many of them to seek alliances with large commercial firms, though many societies are unhappy to do so. Continue reading
Fighting on Three Fronts — A Presentation to the Council of Scientific Society Presidents
A summary with slides of a presentation for the Council of Scientific Society Presidents (CSSP). The argument is that professional societies are now fighting on three fronts: with the new open access mandates, with the large commercial competitors, and sometimes internally when governance is an issue. Continue reading
The Law of Unintended Consequences Pays a Visit to the OSTP
The recent policy promulgated by the Office of Science and Technology Policy is likely to have the unintended consequence of putting further budgetary pressure on libraries. Continue reading
The Digital Public Library of America Has Arrived
The Digital Public Library of America has launched, and it is an impressive achievement that is bound to grow over the coming years. Continue reading
Stick to Your Ribs: The Library With No Books In It
Editor’s Note: This post is being republished to coincide with the launch of the Digital Public Library. Continue reading
Authors
The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
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The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.
