Joseph Esposito

I am a management consultant working primarily in the world of digital media, software, and publishing. My clients include both for-profits and not-for-profits. A good deal of my activity concerns research publishing, especially when the matter at issue has to do with the migration to digital services from a print background. Prior to setting up my consulting business, I served as CEO of three companies (Encyclopaedia Britannica, Tribal Voice, and SRI Consulting), all of which I led to successful exits. Typically I work on strategy issues, advising CEOs and Boards of Directors on direction; I also have managed a number of sticky turnarounds. Among other things, I have been the recipient of grants from the Mellon, MacArthur, and Hewlett Foundations, all concerning research into new aspects of publishing.
Joseph Esposito has written 195 posts for The Scholarly Kitchen

Some Practical Steps toward D2C Marketing

Although there are clear benefits to being a large publisher to engage in D2C sales, there are practical steps that even the smallest publishers can take. Here is a summary of some options. Continue reading

The Quest for the Perfect Vendor

There is no comprehensive solutions provider for academic book publishers today. The emergence of such a vendor could transform the academic book publishing world by inviting new entrants into the marketplace. Continue reading

How to Shoot the Moon with D2C Sales

In order to build direct-to-consumer sales, university presses should consider streamlining their publishing programs and focus on a small number of subject areas, even just a single area. Continue reading

Ending with Open Access, Beginning with Open Access

Sometimes making something available as open access is viewed as an end in itself, but increasingly we are likely to see OA services work to bring the material they publish to wider audiences. This will involve the creation of new marketing services specific to OA. We have yet to determine how such services will be paid for. Continue reading

The Business Model is a Community Affair

Drawing on a presentation from the recent AAUP annual conference, this post argues that the business of publishing scholarly books requires reciprocal arrangements among many publishers. This system is undermined by free riders. Continue reading

Doing and Undoing the Homework

Jill Lepore’s dismissal of Clayton Christensen misses the point. Disruptive technology and Christensen’s method of identifying it are very real elements of the marketplace, though the truth of this is often obscured by some of the silly advocates of disruption. Continue reading

Stick to Your Ribs: Back to School: Rethinking the Textbook

Revisiting Joe Esposito’s 2011 post on the challenges and the strategies for moving textbooks into the digital era. Continue reading

Stick to Your Ribs: Breaking the Silence Around Premature Quantification

Revisiting Joe Esposito’s 2010 post which discussed how improper use of financial analysis can obscure problems in strategy, a problem faced by for-profit and not-for-profit organizations alike. Continue reading

Cooperstown, Ground Zero for Altmetrics

The altmetrics movement is a key aspect of scholarly communications today. We can learn more about altmetrics by studying the statistical analysis of baseball. Continue reading

Build a Better Mousetrap

The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic. Continue reading

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