A few weeks back we posted a video of Ikea’s new breakthrough in reading technology, the “bookbook”. One of our commenters (along with Daring Fireball’s John Gruber) pointed out the connection to this now classic Norwegian comedy sketch, showing that every new technology has support problems with early adopters.

David Crotty

David Crotty

David Crotty is the Editorial Director, Journals Policy for Oxford University Press. He serves on the Board of Directors for the STM Association, the Society for Scholarly Publishing and CHOR, Inc. David received his PhD in Genetics from Columbia University and did developmental neuroscience research at Caltech before moving from the bench to publishing.

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