It’s Friday, the sky outside the window is increasingly grey and I find myself staring off into space as the year winds to a close. But if you’re going to sit mesmerized in front of a screen, then why not watch something mesmerizing, like an large bag of plastic balls being dumped onto an escalator:

To be fair though, it still pales in comparison to the now classic Sony commercial involving San Francisco and 250,000 bouncing rubber balls:



David Crotty

David Crotty

David Crotty is a Senior Consultant at Clarke & Esposito, a boutique management consulting firm focused on strategic issues related to professional and academic publishing and information services. Previously, David was the Editorial Director, Journals Policy for Oxford University Press. He oversaw journal policy across OUP’s journals program, drove technological innovation, and served as an information officer. David acquired and managed a suite of research society-owned journals with OUP, and before that was the Executive Editor for Cold Spring Harbor Laboratory Press, where he created and edited new science books and journals, along with serving as a journal Editor-in-Chief. He has served on the Board of Directors for the STM Association, the Society for Scholarly Publishing and CHOR, Inc., as well as The AAP-PSP Executive Council. David received his PhD in Genetics from Columbia University and did developmental neuroscience research at Caltech before moving from the bench to publishing.


3 Thoughts on ""a static loop of kinetic energy…""

Check out the other Sony ads with the paint and Foam City, too. Pretty cool.

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