While TED Talks have become something of a troublesome cliché (beautifully skewered by John Oliver here), the form they present remains remarkably effective and convincing. This video from the CBC breaks down the standard details of the TED Talk, from the cadence, stage movements, hand gestures and visual aids. The form itself lends credibility to the speaker, no matter the emptiness of what’s being said.

David Crotty

David Crotty

David Crotty is a Senior Consultant at Clarke & Esposito, a boutique management consulting firm focused on strategic issues related to professional and academic publishing and information services. Previously, David was the Editorial Director, Journals Policy for Oxford University Press. He oversaw journal policy across OUP’s journals program, drove technological innovation, and served as an information officer. David acquired and managed a suite of research society-owned journals with OUP, and before that was the Executive Editor for Cold Spring Harbor Laboratory Press, where he created and edited new science books and journals, along with serving as a journal Editor-in-Chief. He has served on the Board of Directors for the STM Association, the Society for Scholarly Publishing and CHOR, Inc., as well as The AAP-PSP Executive Council. David received his PhD in Genetics from Columbia University and did developmental neuroscience research at Caltech before moving from the bench to publishing.


3 Thoughts on "The Medium Is The Message, Especially for TED Talks"

I don’t think it is just TED talks that use this technique… now let me tell you a story about the day we decided to Leave…

La ciencia de la credibilidad y los formatos es aplicable en todo aspecto desde hace tiempo en las campañas de marketing, campañas política, eventos, música, etc. Es muy poderosa, podría levantar a un dictador, analfabeta o criminal, mucho cuidado a esto la conciencia social para no levantar ídolos negativos.

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