In scholarly research, publishing empirical evidence that supports a finding or claim is a critical step in the knowledge generation cycle. This Friday, we wanted to share evidence that this practice goes well beyond the confines of our hard-working communities, with the help of the esteemed Mr. Joe Lycett.

In an era with an unprecedented volume of mis- and disinformation flooding our communication channels, please enjoy this demonstration of how to establish public trust through fact-based, evidence-based analysis and logical reasoning.