Smart Skittles!

Skittles.com shows how you can quickly and easily leverage Twitter and Facebook for major audience. Can we take a clue?

Typos and Value

A raft of typos in a new book can break the spell of reading. Copy editing and formatting are not to be taken lightly in written communication.

End of Free Access

Venerable open-access medical journal reinstitutes subscription model. But can it offer enough content to lure customers back?

Device Psychology

Are devices proliferating because we are seeking boundaries in our information age? The concept of “device psychology” suggests as much.