Open Access and Sales Revenue Can Co-Exist
A new research study finds that open access monographs can generate significant revenue — both on the print side and digitally.
Erich van Rijn is Executive Director at the University of California Press. From 2019 through 2021 he chaired the Association of University Presses Open Access Task Force, which is now a standing committee of the Association. He is also currently co-principal investigator with John Sherer at the University of North Carolina Press on an NEH-funded project that is studying the impact of the availability of open access ebooks on the sales of print copies using data gathered from university presses.
A new research study finds that open access monographs can generate significant revenue — both on the print side and digitally.
Erich van Rijn looks at the University of California’s Luminos open access books program and reviews lessons learned and what is needed for such programs to succeed.