Scholarly Kitchen Podcast: OK Google — What's Next?

In this episode, Scholarly Kitchen Chef David Smith, Head of Innovation with CABI’s Plantwise initiative, talks with podcast host Stewart Wills about some of the recent news from Google’s annual I/O conference — including thoughts on Google Glass as a […]

Putting Freemium Marketing into Context

This is a slide presentation on freemium marketing, which was delivered at the 2013 SSP conference. The key argument is that freemium marketing is a form of product sampling, which must be integrated into the overall marketing plan.