The New Gatekeepers are Economists

Apple colluded with publishers to set prices on books, but the Department of Justice seems not to have noticed the growing market position of Amazon. At what point does a company that trades in cultural products become too big a piece of public discourse?

Scholarly Kitchen Podcast: OK Google — What's Next?

In this episode, Scholarly Kitchen Chef David Smith, Head of Innovation with CABI’s Plantwise initiative, talks with podcast host Stewart Wills about some of the recent news from Google’s annual I/O conference — including thoughts on Google Glass as a […]

Putting Freemium Marketing into Context

This is a slide presentation on freemium marketing, which was delivered at the 2013 SSP conference. The key argument is that freemium marketing is a form of product sampling, which must be integrated into the overall marketing plan.