How PLoS ONE Can Have It All

PLoS has an interesting opportunity before it to push its most robust service, PLoS ONE, very aggressively for growth. PLoS can do this by lowering the cost of publishing fees, which would make it increasingly hard for other publishers to match them for a Gold OA service. This could result in PLoS ONE becoming the default OA publishing option for all STM publishing.

The Terrible Burden of a Prestigious Brand

While all publishers like to have a strong brand, some brands are so prestigious that they actually serve to paralyze the managements responsible for them, making it impossible to introduce innovations and to develop the business. Vast bureaucracies arrive whose purpose is not to develop the business but to protect the vaunted brand. This is a management problem, not a marketing one, but it can stymie a publisher from pursuing a progressive agenda.

Publishers Still Don’t Prioritize Researchers

The digital services provided by scholarly publishers and academic libraries still do not meet researchers’ needs. Roger Schonfeld notes that doing so would require far more profound change, not just at the level of user experience but in terms of rethinking existing businesses and organizational models.

Data for Discovery

The benefits of personalizing discovery are already playing themselves out in the consumer space, suggesting tremendous opportunities for using data to personalize the research process. Given the scale of data needed for effective personalization, the implications of changing discovery processes will cascade through the scholarly ecosystem.