A study of how enriching keyword metadata improved sales of 4 publishers points to changes in how we should view marketing of books online.
While the recording industry generally gets a bad rap for managing the transition to online distribution, there is one niche that has flipped the model and uses old distribution techniques to sell music across multiple formats. That niche is indie rock and there are some lessons for publishers.
While patron-driven acquisitions is likely to reduce publishers’ revenue in the short-term, over the long term it is likely that the revenue will be restored and even enhances. This post lists all the “PDA offsets” a publisher should consider.
Publishers’ brands matter very much to consumers, but sometimes people are unaware of the role brands play in purchasing decisions.