book marketing

This tag is associated with 3 posts

What Can Publishers Learn from Indie Rock?

While the recording industry generally gets a bad rap for managing the transition to online distribution, there is one niche that has flipped the model and uses old distribution techniques to sell music across multiple formats. That niche is indie rock and there are some lessons for publishers. Continue reading

A Publisher’s Strategy for Patron-Driven Acquisitions (PDA)

While patron-driven acquisitions is likely to reduce publishers’ revenue in the short-term, over the long term it is likely that the revenue will be restored and even enhances. This post lists all the “PDA offsets” a publisher should consider. Continue reading

Why Publishers’ Brands Matter

Publishers’ brands matter very much to consumers, but sometimes people are unaware of the role brands play in purchasing decisions. Continue reading

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The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.