The Pepsi Syndrome: Did ScienceBlogs Sell Out, or Was This Just Business As Usual?

The science blogosphere erupted in a furor this week, when Seed Media’s ScienceBlogs announced a new blog–Food Frontiers, a paid, sponsored blog about nutrition written by employees of PepsiCo. Multiple bloggers either suspended their blogs or quit ScienceBlogs altogether over their concerns that adding this blog undermined the credibility of the platform and their credibility as individual writers. Eventually, ScienceBlogs caved under the pressure and removed Pepsi’s blog. Did ScienceBlogs sell out to commercial interests, or was this just a continuation of what they’ve always done?

Going Legit: The Difficult Path from Piracy to Partnership

Though social networking websites continue to proliferate, turning them into sustainable, revenue-generating businesses is still a difficult prospect. For sites based on the illegal distribution of copyrighted material, the process is even more difficult. Is it possible for a pirate to become a respected member of the business community?