The collection of end-user data is going to become more important for all publishers and may serve to describe those publishers that will be most successful in the coming years. Although data-collection is often thought to be a malignant instance of “Big Brotherism,” it may in fact be benign when implemented thoughtfully.
As e-books have become mainstream, the art of using free e-books to drive print sales is coming to an end. But there are next steps for those who wish to think ahead.
A viral book sensation’s obvious story may not be as obvious as some think, harder to replicate, and indicative of a strong counter-trend.
The false premise of replacement means the future isn’t destructive, just additive.
A study making the rounds about free e-books and their effect on sales has major flaws, both micro and macro.
Will e-book readers lead to a new form of expression? Should they even bother trying to mimic the paper and ink format they’re replacing?
Has free access to content outlived its usefulness as a way of getting noticed?