Is the value of data in decision making all hype? How can we leverage data to server our mission, customers, and our own operational effectiveness?
During the AAP/PSP annual meeting last week, a panel discussion with representatives of a consortia, a publisher, and a technology provider explored the topic of text and data mining.
As the scholarly communication world becomes more complex and the issues we deal with become more politically and emotionally fraught, it becomes increasingly essential that we be able to tell the difference between anlaysis and advocacy. What markers can we look for to help us discriminate between them?
Digital media enables us to collect a huge amount of end-user data, far more than we could gather for print publishing. This presentation summarizes the way that data can be used to foster growth and concludes that end-user data is likely to require the creation of a new class of products.
The collection of end-user data is going to become more important for all publishers and may serve to describe those publishers that will be most successful in the coming years. Although data-collection is often thought to be a malignant instance of “Big Brotherism,” it may in fact be benign when implemented thoughtfully.