Build a Better Mousetrap

The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic.

Rearguard and Vanguard

The problem of piracy is not easily solved with legal or even technical initiatives. To make piracy less significant, publishers need to create a different kind of content service, one that is resistant to piracy because of its dynamic nature.

Who Can Rival Amazon?

Amazon is now the most important participant in the business of scholarly books, but it faces few threats. This post hypothesizes about where challenges to Amazon could come from.