Data for Discovery

The benefits of personalizing discovery are already playing themselves out in the consumer space, suggesting tremendous opportunities for using data to personalize the research process. Given the scale of data needed for effective personalization, the implications of changing discovery processes will cascade through the scholarly ecosystem.

Big Sister: Some Beneficial Aspects of Collecting User Data

The collection of end-user data is going to become more important for all publishers and may serve to describe those publishers that will be most successful in the coming years. Although data-collection is often thought to be a malignant instance of “Big Brotherism,” it may in fact be benign when implemented thoughtfully.

The Virtue of Rumor and Groundless Speculation

There is a rumor, based on no or scant evidence, that Google is preparing to launch a platform for scholarly communications, which could threaten established STM publishers. A publisher should react to this by reviewing its own internal operations and value proposition. In particular, the role in certification should be strengthened.

Build a Better Mousetrap

The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic.

Rearguard and Vanguard

The problem of piracy is not easily solved with legal or even technical initiatives. To make piracy less significant, publishers need to create a different kind of content service, one that is resistant to piracy because of its dynamic nature.

Who Can Rival Amazon?

Amazon is now the most important participant in the business of scholarly books, but it faces few threats. This post hypothesizes about where challenges to Amazon could come from.