Authors need to understand more about producing web documents, particularly accessibility, if they want to forgo traditional publishing.
Like a home renovation, content standards, like JATS4R, involve surprises & inter-dependencies, demanding our teamwork & flexibility.
While many of the traditional publishing tasks remain intact, new tasks that are much more technical in nature have changed the skill sets required to be scholarly publishers. As new and developing standards and services such as Funder Identification, ORCID, CHORUS, and more come online, publishers and their vendors must integrate when they would rather innovate. The trick is in realizing where integration allows more innovation.