Last week’s STM news raises questions about whether scholarly publishers are prepared to radically improve content distribution. Is content syndication the end game?
Recent court rulings concerning copyright have put an end to traditional market segmentation practices, but new forms of segmentation will arise based on the analysis of data about individuals.
I’m pleased to welcome our newest Chef, Alice Meadows of Wiley. Alice heads up Wiley’s society relations team, supporting more than 800 scholarly and STM organizations for which Wiley publishes. She has a marketing background, and founded a small business […]
Strategy is difficult, especially when the fundamental premise of strategic business decisions may have changed. Wiley and Worlock appear on the stage contemporaneously to offer examples.
Textbook publishers engage in a massive shoveling of content onto the iPhone. Will students dig it?
A raft of typos in a new book can break the spell of reading. Copy editing and formatting are not to be taken lightly in written communication.