Although Amazon is a central player in many areas of publishing and media, it is hard to predict where it will head next. This makes it hard to plan to compete with it. On the other hand, Amazon has some typical ways that it behaves when it enters a market and strategic planners can learn from them.
Although there are clear benefits to being a large publisher to engage in D2C sales, there are practical steps that even the smallest publishers can take. Here is a summary of some options.
It’s been a busy month in the Kitchen, as we expand our menu and our crew. Earlier this month, we added Judy Luther. Now, I’m pleased to announce that Todd Carpenter from the National Information Standards Organization (NISO) is joining […]