Publishers and libraries do not completely understand how changing information consumption patterns, especially in the transition to mobile, should affect their product, infrastructure, and acquisitions strategies. Consider enticing or forcing your organization to engage more deeply with the mobile user experience.
We’ve been building with the assumption that Web sites should flow to the desktop. But if everything is mobile, and people are mobile, and we want to reach people, shouldn’t we think differently?
Some early observations on the iPhone 4. I will leave the technical reviews to others and just focus on what the new iPhone 4 means for publishers, and particularly STM and scholarly publishers.