Online advertising fails to match print advertising in its scalability, slowing the transition to online for major journals and capping the potential for online subscription prices to be offset in a manner similar to print’s legacy business.
Our measurements of online advertising and online usage seem concrete and definitive, but they may obscure a larger truth about actual engagement and usage, leading to that subtle distinction between precision and accuracy.
Mary Meeker has been spearheading Internet trend tracking for years now. This year’s update shows that Internet growth remains robust. But the real news is the growth in smart device adoption — smartphones, tablet computers, e-readers. And the trend looks […]
Online news increases in popularity, online advertising grows, and an iPad newspaper pure-play exists — why does this all seem like bad news?
Targeting ads isn’t logically sustainable. But will the direct marketing mindset concede its limits in the advertising age?
Image via Wikipedia Jim Spanfeller, who is leaving his role of CEO of Forbes.com, recently wrote a provocative piece about online advertising entitled, “Publishers Are Killing Web Advertising’s Potential With Misguided Pricing.” His compelling complaints have to do with publishers […]