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Archives: Online advertising

This One Doesn’t Scale — One Big Reason Why Online Advertising Is Comparatively Limited

Online advertising fails to match print advertising in its scalability, slowing the transition to online for major journals and capping the potential for online subscription prices to be offset in a manner similar to print’s legacy business.

  • By Kent Anderson
  • Mar 17, 2014
  • 14 Comments

Print's Retreat — Are the New Metrics of Online Actually Devaluing Publications?

Our measurements of online advertising and online usage seem concrete and definitive, but they may obscure a larger truth about actual engagement and usage, leading to that subtle distinction between precision and accuracy.

  • By Kent Anderson
  • Dec 13, 2013
  • 9 Comments

Mary Meeker's Internet Trends 2012: The Reimagination of Nearly Everything

Mary Meeker has been spearheading Internet trend tracking for years now. This year’s update shows that Internet growth remains robust. But the real news is the growth in smart device adoption — smartphones, tablet computers, e-readers. And the trend looks […]

  • By Kent Anderson
  • Jun 1, 2012
  • 1 Comment

Customers Move Online = Bad News for News in the Internet Age

Online news increases in popularity, online advertising grows, and an iPad newspaper pure-play exists — why does this all seem like bad news?

  • By Kent Anderson
  • Mar 17, 2011
  • 0 Comments

Will Ad Targeting Lead to a Lesson in Moderation?

Targeting ads isn’t logically sustainable. But will the direct marketing mindset concede its limits in the advertising age?

  • By Kent Anderson
  • Jan 11, 2010
  • 11 Comments

Online Advertising — Are Publishers Squandering the Opportunity?

Image via Wikipedia Jim Spanfeller, who is leaving his role of CEO of Forbes.com, recently wrote a provocative piece about online advertising entitled, “Publishers Are Killing Web Advertising’s Potential With Misguided Pricing.” His compelling complaints have to do with publishers […]

  • By Kent Anderson
  • Sep 1, 2009
  • 6 Comments

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The mission of the Society for Scholarly Publishing (SSP) is to advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking. SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.

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