Driving Altmetrics Performance Through Marketing — A New Differentiator for Scholarly Journals?
Does the rise of altmetrics mean a shift in the journal publishing landscape where marketing and publicity efforts surrounding articles take precedence?
Publicity at eLife — Are Media Embargoes Part of the Plan?
eLife is beginning to accept papers, but is it proper for them to promote papers they’ve accepted without having published the final versions? What will their approach be to media embargoes?