Build a Better Mousetrap

The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic.

Announcing a University Press Research Project

This is an announcement of a university press research project, which includes a link to a survey we hope every book publisher will fill out. The project is sponsored by the Andrew W. Mellon Foundation. The focus is on how university presses can sell books, both print and digital, directly from their Web sites. The project report will cover current practices and recommend courses of action.

Whither University Presses?

A new collection of essays in the Journal of Electronic Publishing focuses on various issues facing the university press world today, but perhaps does not consider the possibility of presses taking on a more central role in their parents’ strategy.