Amazon

This tag is associated with 96 posts

Trust, Privacy, Big Data, and e-Book Readers

At the opening of the Frankfurt Book Fair this year, a pre-meeting session was held called CONTEC. This follow-up to the much beloved, but now defunct, O’Reilly Tools of Change conference brought together an interesting mix of leadership from traditional publishers, new start-ups, more traditional supply chain management, and a mix of speakers from outside … Continue reading

And the New Maxwell Perkins is . . . Google!

Google recently disclosed that they give Web sites higher ranking if they are encrypted. This is but one example of how Google serves as a gatekeeper of the Internet, making cultural decisions in the name of technological elegance. Continue reading

Libraries and Kindle Unlimited

Could a Kindle Unlimited subscription replace your local library? What can scholarly publishers learn from Amazon’s tactics here? Continue reading

The Quest for the Perfect Vendor

There is no comprehensive solutions provider for academic book publishers today. The emergence of such a vendor could transform the academic book publishing world by inviting new entrants into the marketplace. Continue reading

How to Shoot the Moon with D2C Sales

In order to build direct-to-consumer sales, university presses should consider streamlining their publishing programs and focus on a small number of subject areas, even just a single area. Continue reading

Hiding in Plain Sight — Is the Subscription Model the Optimal Business Model for the Digital Age?

The half-forgotten subscription model deserves our praise and renewed attention. In the Digital Age, it has become more popular than ever. Continue reading

Build a Better Mousetrap

The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic. Continue reading

Bears Always Sound Smarter

Discourse about new ideas in publishing can be broken by the appetite to make exquisitely insightful remarks about things to do not yet exist. To work on truly new things, we have to stop performing the role of the skeptic. Continue reading

Why Do Publishers Want to Sell Direct?

University presses cite a number of reasons to sell books directly to end-users. The principal reason is to establish a relationship with the customer. But once that relationship has been initiated, what business purpose does it serve? Continue reading

A Survey of University Presses

A survey of university presses on selling books directly from their Web sites shows that for most presses, sales hover around 1% of total volume, but a concerted effort to improve Web marketing could increase that figure to 3% or perhaps even more. Continue reading

Side Dishes by Stewart Wills

Find Posts by Category

Find Posts by Date

October 2014
S M T W T F S
« Sep    
 1234
567891011
12131415161718
19202122232425
262728293031  

The Scholarly Kitchen on Twitter

SSP_LOGO
The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
......................................
The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.
Follow

Get every new post delivered to your Inbox.

Join 14,402 other followers