This tag is associated with 103 posts

What They Still Don’t Teach You at Harvard Business School

A recent article about the publishing industry confuses the various business segments and offers prescriptions that are largely irrelevant to the task of running a publishing enterprise. Continue reading

The Ubiquitous Bookstore

There is much discussion now about creating new online bookstores, especially for academic publishers. Some of these discussions, however, are not aligned with overarching trends on the Internet and risk creating something that appears to be out of date the moment it is launched. Continue reading

More Consolidation in the Publishing Business

Rakuten, the owner of Kobo, has acquired OverDrive, a leading library ebook vendor. The implications of this deal will ripple through the industry and require many players to reevaluate their strategies. Continue reading

What We Got Wrong About Books

Lack of information about how books are actually used has resulted in a set of actions that don’t make solid economic sense. Now that more end-user information is becoming available, the book business is likely to adjust its practices. Continue reading

Search Is So 2014

As user expectations on digital experiences change, flat-out “search” is no longer good enough. The up-and-coming users of digital content expect you to know what they want and when they want it, without having to ask for it. These thoughts and more from the recent NFAIS Conference are discussed here. Continue reading

Amazon Won the dot-book Top-level Internet Domain: Should Publishers Care?

Last week, Amazon won an auction for the .book Top Level Domain on the internet, paying $10 million for the new real estate. Was it worth it? And should publishers be worried about what this means for them? Continue reading

Researching Amazon and Libraries

Announcing a research project to study how many academic books Amazon sells to libraries. Continue reading

Trust, Privacy, Big Data, and e-Book Readers

At the opening of the Frankfurt Book Fair this year, a pre-meeting session was held called CONTEC. This follow-up to the much beloved, but now defunct, O’Reilly Tools of Change conference brought together an interesting mix of leadership from traditional publishers, new start-ups, more traditional supply chain management, and a mix of speakers from outside … Continue reading

And the New Maxwell Perkins is . . . Google!

Google recently disclosed that they give Web sites higher ranking if they are encrypted. This is but one example of how Google serves as a gatekeeper of the Internet, making cultural decisions in the name of technological elegance. Continue reading

Libraries and Kindle Unlimited

Could a Kindle Unlimited subscription replace your local library? What can scholarly publishers learn from Amazon’s tactics here? Continue reading

The Quest for the Perfect Vendor

There is no comprehensive solutions provider for academic book publishers today. The emergence of such a vendor could transform the academic book publishing world by inviting new entrants into the marketplace. Continue reading

How to Shoot the Moon with D2C Sales

In order to build direct-to-consumer sales, university presses should consider streamlining their publishing programs and focus on a small number of subject areas, even just a single area. Continue reading

Hiding in Plain Sight — Is the Subscription Model the Optimal Business Model for the Digital Age?

The half-forgotten subscription model deserves our praise and renewed attention. In the Digital Age, it has become more popular than ever. Continue reading

Build a Better Mousetrap

The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic. Continue reading

Bears Always Sound Smarter

Discourse about new ideas in publishing can be broken by the appetite to make exquisitely insightful remarks about things to do not yet exist. To work on truly new things, we have to stop performing the role of the skeptic. Continue reading

Why Do Publishers Want to Sell Direct?

University presses cite a number of reasons to sell books directly to end-users. The principal reason is to establish a relationship with the customer. But once that relationship has been initiated, what business purpose does it serve? Continue reading

A Survey of University Presses

A survey of university presses on selling books directly from their Web sites shows that for most presses, sales hover around 1% of total volume, but a concerted effort to improve Web marketing could increase that figure to 3% or perhaps even more. Continue reading

Everybody Wants a Netflix for Books

There will never be a “Netflix for books” if by that term one means a comprehensive collection. Book aggregations must serve the overarching needs of the publisher to generate revenue and are thus best viewed as simply one channel among many. Continue reading

Privacy and the University Press

As university presses become more involved with D2C marketing, they are going to confront the need for clearly articulated privacy policies. The time to put those policies in place is now. Continue reading

Data Detectives: Investigating What is, and What is Not, Measured

Businesses are using more data than ever to inform decision making. While the truly large Big Data may be limited to the likes of Google, Amazon, and Facebook, publishers are nonetheless managing more data than ever before. While the technical challenges may be less daunting with smaller data sets, there remain challenges in interpreting data and in using it to make informed decisions. Perhaps the most daunting challenge is in understanding the limitations of the dataset: What is being measured and, just as importantly, what is not being measured? What inferences and conclusions can be drawn and what is mere conjecture? Where are the bricks and mortar solid and where does the foundation give way beneath our feet? Continue reading

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The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.

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