Ingram

This tag is associated with 8 posts

Some Practical Steps toward D2C Marketing

Although there are clear benefits to being a large publisher to engage in D2C sales, there are practical steps that even the smallest publishers can take. Here is a summary of some options. Continue reading

How to Shoot the Moon with D2C Sales

In order to build direct-to-consumer sales, university presses should consider streamlining their publishing programs and focus on a small number of subject areas, even just a single area. Continue reading

Why Do Publishers Want to Sell Direct?

University presses cite a number of reasons to sell books directly to end-users. The principal reason is to establish a relationship with the customer. But once that relationship has been initiated, what business purpose does it serve? Continue reading

Inadvertent Innovation

While we usually think of innovators as visionaries with big ideas that challenge the very assumptions of the way we conduct our lives, many innovations seem to happen almost by accident. The challenge is how to make these accidents occur more often and to benefit from them. Continue reading

Who Can Rival Amazon?

Amazon is now the most important participant in the business of scholarly books, but it faces few threats. This post hypothesizes about where challenges to Amazon could come from. Continue reading

Stage Five Book Publishing: A Guide for University Presses

The five stages of book publishing outlined here describe the arc as publishers move from the traditional model (where print books were sold mostly in bookstores and to libraries) through a range of developments using online media, culminating in new forms of subscription marketing. Continue reading

What Scholarly Publishers Can Learn from Bookish

Bookish is a new online bookstore and discovery service. It is a joint venture of three publishers and presents a useful model for what scholarly publishers could do in building their own online bookstore.
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Hawking Radiation: Figuring Out How Many Books Are Sold to Libraries

An odd circumstance of the book business is that no one really knows which books are sold to libraries and how important libraries are to overall book sales. At the heart of the problem is the fact that Amazon, which sells books to libraries, does not share any sales data. This post suggests a couple ways to get at that data in the face of Amazon’s obstinacy. Continue reading

Side Dishes by Stewart Wills

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The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
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The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.
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