The Scholarly Kitchen
Marketing and Advertising
The Demand for Convenience — Attention Scarcity Reverses the Equations of Publishing
Convenience is a major driver of content usage. But what other changes are afoot that feed into this amorphous concept of “convenience”? Continue reading
Slicing and Dicing — Do Distinctions Between Users’ Technologies Make Sense Anymore?
Does thinking about technology as something new and different gerrymander strategies and initiatives in unhelpful ways? Maybe we need to accept that the future has arrived for our users. Continue reading
Lessons for Publishers: Listen, Learn, and Experiment
In less than a minute, essential advice for survival today and success tomorrow. Continue reading
Will Ad Targeting Lead to a Lesson in Moderation?
Targeting ads isn’t logically sustainable. But will the direct marketing mindset concede its limits in the advertising age? Continue reading
Online Advertising — Are Publishers Squandering the Opportunity?
Image via Wikipedia Jim Spanfeller, who is leaving his role of CEO of Forbes.com, recently wrote a provocative piece about online advertising entitled, “Publishers Are Killing Web Advertising’s Potential With Misguided Pricing.” His compelling complaints have to do with publishers undervaluing online advertising, putting the wrong conceptual model around it, and not pursuing the value … Continue reading
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The mission of the Society for Scholarly Publishing (SSP) is "[t]o advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking." SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.
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The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.
