Samir Husni, otherwise known as Mr. Magazine, recently interviewed James Elliott, head of the James G. Elliott Company, a media marketing research and sales company, asking only two questions:

  1. What is the biggest mistake publishers are making today?
  2. What advice would he give publishers in today’s marketplace?

Here is this very useful 50-second interview, in its entirety:

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Kent Anderson

Kent Anderson

Kent Anderson is the CEO of RedLink and RedLink Network, a past-President of SSP, and the founder of the Scholarly Kitchen. He has worked as Publisher at AAAS/Science, CEO/Publisher of JBJS, Inc., a publishing executive at the Massachusetts Medical Society, Publishing Director of the New England Journal of Medicine, and Director of Medical Journals at the American Academy of Pediatrics. Opinions on social media or blogs are his own.


3 Thoughts on "Lessons for Publishers: Listen, Learn, and Experiment"

Scholarly Kitchen (SK) is itself a (sometimes) scholarly publisher, so what experiments are you doing?

And speaking of communication, I cannot find a way to contact SK on your Website, neither an email address nor a contact box. (I want to report a glitch on the site.) Perhaps it is too experimental for me to recognize.

The whole thing is an experiment — whether we can blog and remain effective at our day jobs. The null hypothesis frightens all our spouses.

If you want to report a glitch, post a comment. Do you really have trouble reaching us? C’mon!

With all due respect to Mr. Elliott, he hasn’t added anything to the body of knowledge for publishers as his comments have been made by many of us for decades. The problem is doing those research and technology-related actions not merely in our own organizations but as an industry as a whole.

I’d appreciate learning which industries he is thinking of in his response to the second question … there are few in this world with the same issues as publishing given the fact that it is based on intellectual property versus a commodity, although in a sense we do perform a service.

Thanks to all involved in SK for providing provocative postings … hope you get the Web award … you deserve it!

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