D2C Marketing Report Now Available

A research report on direct-to-consumer marketing is provided here. The study was first announced on the Scholarly Kitchen. The report includes a survey of current university press practices and recommendations for steps to take to improve performance.

The Arms Race in Journals Publishing Heats Up

The competition among the largest journal publishers to acquire the rights to professional society publications is very keen. The bidding for these publications is likely to result in an alteration of strategy, whereby the bidding publishers seek to bind the societies more closely to them.