Last week we posted a video of the common clichés in use by advertisers during the pandemic, which included use and reuse of the phrase “these uncertain times.” But maybe it doesn’t seem right to talk about such uncertainty using an authoritative typeface. Luckily, Third Street has come to the rescue with “Times Uncertain”, a new font for uncertain times. The announcement is worth a visit, where you’ll learn about a typeface that is distressed and spaced extra wide for proper social distancing.

times uncertain font image

 

David Crotty

David Crotty

David Crotty is the Editorial Director, Journals Policy for Oxford University Press. He serves on the Board of Directors for the STM Association, the Society for Scholarly Publishing and CHOR, Inc. David received his PhD in Genetics from Columbia University and did developmental neuroscience research at Caltech before moving from the bench to publishing.

Discussion

4 Thoughts on "A Font for these Uncertain Times"

Looks like the display font used in the chapter heads of the Series of Unfortunate Events books — but with more s o c i al d i s t a n c i n g . What was that font?

Coronavirus has become a laughing stock during a “Times” of distress and economic collapse, bringing out the best of creativity from all sort of people, The Scholarly Kitchen is not excluded.

‘The scholarly kitchen’ and ‘The Font for uncertain times’ are a wonderful reading during these times of containment. Thank you for giving us a creative reading with insight.

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