Last week we posted a video of the common clichés in use by advertisers during the pandemic, which included use and reuse of the phrase “these uncertain times.” But maybe it doesn’t seem right to talk about such uncertainty using an authoritative typeface. Luckily, Third Street has come to the rescue with “Times Uncertain”, a new font for uncertain times. The announcement is worth a visit, where you’ll learn about a typeface that is distressed and spaced extra wide for proper social distancing.

times uncertain font image


David Crotty

David Crotty

David Crotty is a Senior Consultant at Clarke & Esposito, a boutique management consulting firm focused on strategic issues related to professional and academic publishing and information services. Previously, David was the Editorial Director, Journals Policy for Oxford University Press. He oversaw journal policy across OUP’s journals program, drove technological innovation, and served as an information officer. David acquired and managed a suite of research society-owned journals with OUP, and before that was the Executive Editor for Cold Spring Harbor Laboratory Press, where he created and edited new science books and journals, along with serving as a journal Editor-in-Chief. He has served on the Board of Directors for the STM Association, the Society for Scholarly Publishing and CHOR, Inc., as well as The AAP-PSP Executive Council. David received his PhD in Genetics from Columbia University and did developmental neuroscience research at Caltech before moving from the bench to publishing.


4 Thoughts on "A Font for these Uncertain Times"

Looks like the display font used in the chapter heads of the Series of Unfortunate Events books — but with more s o c i al d i s t a n c i n g . What was that font?

Coronavirus has become a laughing stock during a “Times” of distress and economic collapse, bringing out the best of creativity from all sort of people, The Scholarly Kitchen is not excluded.

‘The scholarly kitchen’ and ‘The Font for uncertain times’ are a wonderful reading during these times of containment. Thank you for giving us a creative reading with insight.

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